In today’s fast-paced digital world, businesses need to deliver software applications quickly and efficiently. However, speed…

Navigating Telecom Growth & Challenges in 2025
The telecom industry is rapidly evolving, with new technologies (5G and 6G, Gen AI, Cloud) and trends (automation, security, AI) shaping the landscape of the industry.
Through deep experience with our clients, our telecom subject matter experts at Evergreen have defined the most important and unique challenges to growth within the telecom industry.
Let’s discuss some of them.
The Telecom Industry
Key Trends in Telecom for 2025
Security Is Top of Mind
Security threats are a constant concern, with ransomware attacks becoming more frequent. It’s a reality that every telecom company—from the largest operators to start ups—is a target. That’s never been more clear than in 2024 with widespread state-sponsored attacks honing in on industries like telecom.
Security remains a top priority.
Telecom companies have embraced a “security-first” mindset with security built in at every stage of the customer and service pipeline. But, with more savvy AI and phishing tactics, telecom companies must remain on top of addressing incidents if and when they happen. Enhancing infrastructure security through employee and supplier education, best practices, and vigilant incident preparedness is crucial to protect against the growing threat of ransomware attacks. Companies also must follow industry and government frameworks to mitigate these risks.


Cloud, Gen AI & Automation Help Improve Operations
Telecom operators are increasingly moving workloads to the cloud (public, private, and hybrid) to conserve capital and reduce operating expenses. This shift allows for greater flexibility and scalability, essential for staying competitive in today’s market.
A company’s cloud native infrastructure and ability to automate and optimize operations using Machine Learning in real time will be critical in accomplishing the push to the cloud. Using AI to predict customer behavior and to enhance targeted communication will be a key to success in customer expectation.
By leveraging automation in the cloud through CI/CD, Zero Touch Provisioning, and container-based systems, telecom companies can optimize their networks and systems, reducing the need for human intervention and increasing efficiency. Data and AI are being utilized to improve customer service, predict behavior, optimize networks, and enhance communication. These technologies enable telecom companies to offer more personalized and efficient services.
Cost Efficiency
Underscoring many of these trends are the desire to improve profit margins by reducing expenses.
In large operating environments like telecom, any human intervention is costly, be it in operations or customer service. Telecom operators are reducing their cost by employing cloud automation frameworks, Gen AI, and machine learning techniques to improve customer service, trouble ticket resolution time, optimize network configuration, and network anomaly detection.
These efforts initially start with a high upfront cost, but when done well, the investment returns long-term cost savings and increased efficiency across telecom operations and service.

Adapting to a Dynamic Industry & New Technologies
Adapting to dynamic environments is essential. Continuous improvement and deployment, supported by KPIs and observability tools, make telecom systems more agile and responsive to changing needs.
Technological advancements such as Open RAN, Blockchain, Quantum Computing, and Satellite Connectivity are set to revolutionize the industry. These innovations promise to improve and secure communication, though they also bring new challenges that need to be addressed.
Customer Service is premium
Ubiquitous connectivity is becoming a reality, with satellite connectivity working alongside cellular networks to provide seamless communication, especially in rural and remote areas. Providing great service to customers is paramount. But how those customers are treated when issues arise will help telecom companies stand out from competitors.
With massive investments in broadband and customers having more choices for service than ever, your people and robust customer service practices and operations are key to success in 2025.
Why Evergreen
How Evergreen Can Help
Our Expertise
Evergreen boasts deep telecom expertise across our Data & AI, cybersecurity, Cloud, and Apps practices. We’re committed to helping our telecom customers by defining technology architecture, governance framework, industry best practices, regulatory compliance implementation and more.
With a global presence in the United States, the United Kingdom, India, we are well-positioned to support telecom companies worldwide. We can also find and hire talent in over 50 countries. We have established industrial alliances and partnerships with leading companies such as Databricks, Snowflake, and Microsoft. Our experience with Tier I operators in North America demonstrates our capability to handle large-scale projects.

Our Services

Cloud & Security Solutions

Tower Reconfiguration & Commissioning

AI, Data & Automation Services

Network Planning & Engineering

Customer Service & Experience

Project & Team Management

Research & Development
The Evergreen Experience
Case Studies
Evergreen has a proven track record in assisting telecom customers with radio network planning, reconfiguration, tower commissioning/decommissioning, and project management. Our expertise in indoor installations spans DAS (Distributed Antenna Systems), enterprise small cells, repeaters, and mesh networks, ensuring seamless connectivity in various environments.

Improving In-Store Support for a Leading Prepaid Wireless Provider
Our client is a prominent American prepaid wireless service provider needing to improve in-store operations and enhance customer service satisfaction by reducing the call abandonment rates for their internal service desk.

Transforming Data Management for a Top Telecom Provider
Our client is a leading telecommunications company delivering 4G, LTE, and 5G networking across the United States. They needed a partner to build a platform that could capture essential marketing data and deliver it to internal teams for interpretation and action.

Modernizing Data Management and Reporting in Support of Global Agribusiness
Our client is a global agricultural company offering innovative solutions for farmers to enhance their crop yields. Their business intelligence group was managing and manually integrating data from three separate sources: a decades-old application and database, unwieldy Excel spreadsheets, and a market research firm.

Accelerating Application Development and Ensuring Compliance for a Regional Wholesale Bank
Our client is a regional wholesale bank and acts as a pillar of financial stability for the regions they serve. The client’s data technology organization encountered an urgent need to address a series of tasks related to treasury, accounting, and enterprise risk.
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